Privacy Policy

Scope

This Privacy Policy explains how Affinity24 collects, uses, discloses, and protects personal information when you visit the Site and when you contact us through the Site.
This Policy applies to information collected online through the Site. If you engage with us through separate merchant onboarding, underwriting, agreements, portals, or applications, additional privacy and security terms may apply to that relationship.

California Notice at Collection

If you are a California resident, this section is intended to provide notice “at or before” the point of collection for personal information collected through the Site.

Categories collected (through the Site):

Identifiers and contact information (name, email address, phone number)
Commercial or business contact information you provide (e.g., company name)
Marketing communication preferences and opt-in choices
Internet or other electronic network activity information (e.g., IP address, cookie identifiers, pages viewed, interactions with the Site)

Purposes:

Respond to inquiries and provide support
Provide requested information and follow-up communications
Contact prospects and customers by email, phone, and text message about Affinity24 services and specific inquiries
Send marketing, newsletter, and sales communications where a person has separately opted in where required
Operate, maintain, and secure the Site
Analytics to understand and improve the Site
Advertising/remarketing and measurement (if enabled)
Maintain communication preferences and opt-out records

Sold or shared:

Retention:

Opt-out choices (if applicable):

More information:

Personal information we collect

A) Information you provide

When you submit a contact form or otherwise contact us, we may collect:

We do not intend to collect sensitive personal information through the Site (such as Social Security numbers, driver’s license numbers, full payment card data, or banking credentials). Do not submit sensitive information through the Site contact form.

B) Information collected automatically (cookies, pixels, analytics)

When you visit the Site, we (and our service providers/partners) may automatically collect:

How we use personal information

We use personal information to:

Respond to inquiries and provide support
Communicate with you using your preferred contact method
Provide requested information and follow-up communications
Contact you by email, phone, and text message about your inquiry, requested information, and the specific Affinity24 services you asked about
Send marketing, newsletter, and sales communications where you have separately opted in where required
Operate, maintain, and secure the Site
Perform analytics and improve Site content and performance
Conduct advertising/remarketing and measurement (if enabled)
Maintain communication preferences and opt-out records
Comply with legal obligations and enforce our rights

Communications (email, phone, SMS)

Inquiry and follow-up communications: If you provide contact information and request to be contacted, we may use your information to respond to your inquiry, provide requested information, and send operational, technical, account-related, support-related, and follow-up communications regarding the specific services you asked about.

Marketing and sales communications: If you separately opt in where requested, Affinity24 and its representatives may contact you by email, phone, and text message regarding Affinity24 services, offers, follow-up communications, and marketing or sales outreach.

Marketing and sales communications: If you separately opt in where requested, Affinity24 and its representatives may contact you by email and phone regarding Affinity24 services, offers, follow-up communications, and marketing or sales outreach. Text messages will be limited to conversational messages only and will not be used for marketing or sales outreach.

Email opt-out: You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting support@affinity24.com.

Text opt-out: You can opt out of marketing text messages at any time by replying STOP or by contacting support@affinity24.com.

Call opt-out: You can opt out of marketing calls at any time by telling the representative you do not want further calls or by contacting support@affinity24.com.

Transactional/support messages: We may still send non-marketing communications that are necessary to respond to your request, provide support, administer services, or maintain an existing business relationship.

Cookies, analytics, and advertising technologies

The Site may use cookies and similar technologies (including pixels and SDKs) for site functionality, analytics, and advertising/measurement.

Types of technologies we may use:

Strictly necessary cookies (security, basic operation)
Functional/preference cookies (e.g., remembering cookie choices)
Analytics (to understand and improve the Site)
Advertising/remarketing and measurement (to attribute conversions and evaluate ad performance; may be cross-context)

Your choices:

You can control cookies through a cookie banner/settings tool (if enabled) and through your browser settings. Blocking certain cookies may affect Site features.
If advertising/remarketing is enabled, you may also be able to adjust preferences through relevant platform settings (for example, ad preference controls offered by providers).
Your cookie preferences apply to online tracking technologies on this Site and are separate from your phone, text message, and email communication preferences.

How we Disclose Personal Information

We may disclose personal information to:

Service providers that help operate the Site and communications (e.g., hosting, form tools, CRM/email tools)
Analytics and advertising/measurement partners (if enabled), which may receive cookie/identifier and usage data
Professional advisors (legal, accounting, security)
Authorities/others as required by law or to protect rights and safety
Parties involved in business transfers (merger, acquisition, financing, or asset sale)

We do not sell personal information for monetary consideration. If advertising/remarketing tools are enabled, we may share certain identifiers/online activity data for cross-context behavioral advertising.

Data Retention

We retain personal information as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law. Example retention periods:

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure.

We are committed to protecting your privacy and ensuring the
security of your information. The following measures are in place:

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

California Privacy Rights (CPRA/CCPA)

If you are a California resident, you may have rights to request access to, deletion of, or correction of certain personal information, and to opt out of sale/sharing in certain circumstances, subject to legal limitations and exceptions.

Requests: You may submit privacy requests by contacting support@affinity24.com. You may also submit a request through the Site by sending a message and including “Privacy Request” in the subject line or message.
You may update your communication preferences or opt out of marketing communications at any time by following the instructions in the communication or by contacting support@affinity24.com.

Authorized agents: California residents may use an authorized agent to submit requests on their behalf. We may require proof of authorization and may need to verify your identity.

Opt-out of sale/sharing (if applicable):

Global Privacy Control (GPC): If we are required to recognize opt-out preference signals, we will treat a valid GPC signal as a request to opt out of applicable sale/sharing for the browser/device where the signal is enabled.

International Visitors

The Site is intended for use in the United States. If you access the Site from outside the U.S., your information may be processed in the United States.

Changes to this Privacy Policy

We may update this Policy from time to time. The “Last Updated” date indicates when changes were made. Continued use of the Site after changes means you accept the updated Policy.

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